Dynamic
Remarketing
Give customers what they want
If you want an additional sales channel, consider setting up Prestashop dynamic remarketing. This is the ability to "chase" potential buyers. It uses analytics of people's actions on the internet as the basis for data.
How remarketing works
What does it mean to set up dynamic remarketing Prestashop
An advertising campaign that brings people.
People visit the site but don't make a purchase
People leave one site, go to another
Remarketing is turned on, it reminds you of products
People are returning to the site, sales are growing
Dynamic remarketing - what we do
- Enable analytics, optimization
Before the technical part of the work, we discuss issues from the field of setting up and optimizing the main Google Analytics tools. This also applies to facilitating analytical services that collect advertising campaign indicators: the number of hits, requests, calls, orders, etc. - We consider the structure, parameters of an advertising account.
We perform general account settings, consider the shortcomings of past advertising campaigns. If the latter are not found, we launch new advertising campaigns. - Working with search
We are talking about search campaigns in advertising networks. We only need to select advertising platforms and focus on the "bottlenecks" where your potential customers live
What Problems Does PrestaShop Dynamic Remarketing Solve?
The site visitor is not ready to buy immediately
Products viewed on your site will follow the person across all sites until they mature.” Sometimes it's easier to give up on remarketing.
The visitor did not find what he wanted
Due to the inconvenient filter system, inattention, the client can leave your site without making a purchase. A redirect with similar products will surely “catch up” with it.
The visitor put the goods in the cart and left
Remarketing works so that the customer completes the checkout. The client sees a call to action and the products that he previously put in the cart
Order Prestashop Dynamic Remarketing
this is the return to the site of 35-40% of buyers who did not make a purchase.