If you want an additional sales channel, its worth setting up Prestashop dynamic remarketing. It is the ability to "catch up" with potential buyers. Analytics of peoples actions on the Internet is taken as basic data.
How remarketing works
What it means to set up Prestashop dynamic remarketing
An ad campaign that leads people.
People visit the site but do not commit shopping
People leave one site, go to another ohhh
Remarketing is turned on, it reminds of products
People come back to the site, sales grow
Dynamic remarketing - what we do
Turn on analytics, optimization Before the technical part work discussing issues from the field of customization and optimization of the basic tools of Google Analytics. This also applies to promotional analytical services that collect advertising campaign indicators: the number of hits, requests, calls, orders, etc.
Considering the structure, parameters of an advertising account. Performing general settings account, we are considering the shortcomings of past advertising campaigns. If the latter are not found, launch new advertising campaigns.
Working with search We are talking about search campaigns in ad networks. We only need to select advertising sites and target the bottlenecks where your potential customers live
What problems does PrestaShop dynamic remarketing solve?
The site visitor is not ready to buy right away
The products viewed on your site will follow the person across all sites until they mature. " its easier to surrender to remarketing.
The visitor did not find what he wanted
Due to the inconvenient filter system and carelessness, a client can leave your site without buying. A redirect with similar products will surely" catch up "with him.
The visitor put items in the cart and left
Remarketing triggered so that the customer completes the checkout. The customer sees the call-to-action and the products that they previously placed in the cart
Order Prestashop dynamic remarketing
35-40% of buyers who have not made a purchase return to the site.