AUDIT
PRESTASHOP

the foundation of SEO promotion

An audit of an online store is a procedure of independent evaluation of the website's condition through analysis and studying its history. The goal of the audit is to identify all errors that hinder the site's display on higher search engine results positions.

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  • External Audit of Prestashop Website

    The main task of the first stage of the audit is to analyze the link mass and approve a strategy for its effectiveness.The scope of work is as follows

  • Donor Analysis
    We review sites from which links lead to the client's resource. Then comes the so-called "cleanup": refusing spammy, dubious sites for the benefit of promoting the online store.
  • Anchor List Review
    To avoid angering Google with link spam, we analyze the resource's anchor list — key words and phrases, the incorrect combination of their quantity and quality triggers the anti-spam algorithm.
  • Control Over Link Growth
    Buying a lot of links at once is not the best idea, as search engines closely monitor "explosive" link increases. Therefore, we increase the link mass smoothly, methodically.

Internal Audit of Prestashop Website

  • Graphical Analysis
    • Selection of fonts for easy reading, choice of graphics considering different screen resolutions, cross-browser compatibility. Plus, testing the visual components of the online store for people and search engines.
  • Text Analysis
    • Checking pages for uniqueness, "nausea", relevance, and presence of key queries. Comparing queries and the resulting pages. Creating markup tags, clear formatting, SEO-friendly URLs, and interlinking.
  • Also includes internal audit of the software code
    • Whether the online store is added to the database of search engines (SE)
    • Website popularity level, references to it (PageRank)
    • Domain zone, graphical placement, and quality of hosting
    • Instructions to search engines, adherence to CSS and HTML
    • Searching for errors in website files, scripts; redundant code
    • Proper functioning of links, loaded elements
    • Working on site logs, compliance with SE rules

Incorrect redirect settings, unsatisfactory server response states, and bugs in the code are the main issues causing the website to rank low in search results.

The Benefits of Usability Work

  • Consider that good usability (a measure of website friendliness) can both increase conversion and positively impact website rankings.
  • To make the site understandable, user-friendly we engage designers, planners, and marketers